01Service
Custom Website Design
A fully custom website designed around your brand, goals, and customer experience.
Design · Create · Elevate
Beautiful websites for small businessessmall businesses & the people behind them.
I design clean, modern websites for salons, cafés, boutiques, and service-based businesses - plus travel blogs, creators, and personal brands that want a site as distinctive as they are.
- Turnaround
- 1 month
- Mobile-ready
- Every screen
- Now booking
- Open
- Best for
- Small biz
Trusted bySmall businessesMicro bakeriesTravel blogsPersonal brandsCreatorsSalonsCafésBoutiquesFitness studiosPhotographersConsultantsCoaches
About the studio
Thoughtful websites shaped by design, technology, and business strategy.
I've helped small business owners turn outdated or missing websites into sites that actually bring in bookings and inquiries - built to feel like a natural, polished extension of their brand.
I started InSite webdesign for owners who know their current website - or lack of one - does not fully reflect the quality of what they offer. My goal is to make professional web design feel approachable, collaborative, and genuinely useful.
Every site is created to look polished, feel intuitive, and support real business goals, whether that means more bookings, stronger credibility, or a clearer online presence. Behind that sits a background in computer science, entrepreneurship, and design from the University of Michigan and Brown University.
No confusing tech language. No overwhelming agency process. Just a beautiful, strategic website built around your business.
Beginner-friendly
I walk you through the process in plain English from start to finish.
Brand-aligned
Your site will match the personality, style, and feel of your business.
Mobile-first
Designed for the way people actually browse, book, and buy.
Built to grow
You'll get simple editing access to update text, photos, and hours yourself - no code required, so your site can evolve with your business.
Services
Everything your small business needs to show up beautifully.
Pick a single piece or build the whole thing - services mix and match to fit your stage and budget.
02Service
Website Redesigns
Turn an outdated or DIY site into something modern, organized, and easier to trust.
03Service
Landing Pages
A focused single page for a launch, service, waitlist, event, or campaign.
04Service
Booking & Contact Forms
Simple forms and booking flows that make it easy for visitors to become customers.
05Service
Menu & Service Pages
Clear, polished pages that help people understand what you offer and take the next step.
06Service
Mobile Optimization
Layouts designed to look clean and function smoothly on phones first.
07Service
Basic Brand Styling
Color, typography, and visual direction to make your site feel cohesive and finished.
08Service
SEO Optimization
On-page SEO setup - meta tags, headings, alt text, and structure - so your business is easier to find on Google.
Demo projects
See how a small business comes alive online.
Click through full demo sites built to show what's possible for your space.
These are simplified demo sites created to show what's possible. Every real client site is customized around their brand, goals, and customers.
Travel blog · Personal brand
Wanderlark Travel Blog
A colorful, story-driven blog for a travel influencer - birds, hills, journal posts, and a newsletter.
Micro bakery · Demo
The Buttered Robin
A cozy, British-baking-inspired micro bakery site with weekly bakes, menu, journal, and order form.
Salon · Demo
Maison Hair Studio
A modern hair salon site with services, stylists, booking, gallery, and reviews.
Coffee shop · Demo
Linden & Larch Café
A neighborhood café with menu, story, hours, gallery, and online ordering.
Your business, next
Imagine your site here - designed for your customers.
Testimonials
What clients are saying.
“My old site was on a generic booking site and looked nothing like my vibe. Now people walk in already knowing what we're about - and bookings have not slowed down since we launched!”
Kayla
Hair studio
“The whole process was calm and clear. I never felt lost in tech talk, and I can update my menu and hours myself in a couple of minutes.”
Ary
Café
“She understood my brand faster than I could explain it and made me something perfectly unique. The site feels like a natural extension of everything I'd already built.”
Madeline
Content Creator · A Pilots Daughter
The process
A simple process from first idea to launch.
- 01
Discovery
We start with a friendly call so I can understand your business, goals, style, and what your website needs to do.
- 02
Direction
I create a clear visual direction so we agree on the overall look and feel before building.
- 03
Design & Build
I bring the site to life, share progress, and refine it with your feedback.
- 04
Launch
We go live together, and I'll make sure you feel confident managing the basics afterward.
Pricing
Clear packages. No surprise invoices.
Every project starts with a free discovery call. After learning what you need, I'll send a fixed quote so you know exactly what is included before we begin.
Custom website
Starting at
$499
Fixed-quote pricing tailored to your project after our free discovery call.
- ✦Custom design tailored to your brand
- ✦Mobile-first, responsive on every device
- ✦Multiple Pages (Home, About, Services, etc.)
- ✦Contact form or booking integration
- ✦Basic on-page SEO setup
- ✦Simple editing access - update text, photos, and hours yourself, no code required
- ✦Launch-day handoff with a simple how-to guide
- ✦Monthly maintenance add-on available
Next step
Request a quote Let's put together a quote that fits your business.
Tell me a little about what you're building and I'll send back a fixed quote within two business days - no pressure, no pitch.
FAQ
The questions I get most often.
Every project includes two full rounds of revisions - one after the initial design direction and one before launch. Most projects don't need more than that, but extra rounds are always available.
Yes. You'll get simple editing access so you can update text, photos, hours, and prices yourself - no code required. I also hand off a short how-to guide (and a walkthrough call if you'd like one). I can also fall under my monthly maintenance package if you never want to deal with the behind the scenes.
I do. I'll help you choose and connect a domain, set up hosting, and make sure everything - including email forwarding and SSL - is working before we go live. If new domain needs to be purchased this will be added as a domain fee with $0 up charge.
We settle the look and feel early, before any building starts. If the first direction isn't right, I'll rework it until it feels like your business - that's included, not an extra.
About one month from our discovery call to launch, depending on how quickly content and feedback come together. Landing pages are often faster.
Yes - an optional monthly plan covers updates, small content changes, backups, and general upkeep so you never have to think about it.
Start a project
Tell me about your business - I'll take it from there.
Share a few details about what you're building, and I'll respond within two business days with next steps and a time for a free discovery call.